Job Title: Marketing Manager
Location: Lagos, Nigeria
Company: Vitafoam Nigeria Plc
Employment Type: Full-Time and Onsite
Job Summary:
We are seeking a dynamic and experienced Marketing Manager with a proven track record of developing and executing impactful marketing strategies to drive brand growth, market share, and revenue. The ideal candidate will lead a team of marketing professionals to deliver innovative campaigns, enhance customer engagement, and position Vitafoam as the brand of choice in the industry.
Key Responsibilities:
1. Develop and implement comprehensive marketing strategies aligned with the company’s strategic goals.
2. Lead brand positioning initiatives to strengthen Vitafoam’s presence in both existing and emerging markets.
3. Drive product visibility through integrated marketing campaigns, promotions, and events.
4. Conduct market research and competitive analysis to identify new opportunities and customer trends.
5. Manage and optimize the marketing budget to ensure high ROI on all campaigns.
6. Collaborate with the sales team to design strategies that increase customer acquisition and retention.
7. Oversee digital marketing initiatives, including social media, website optimization, and online campaigns.
8. Build and maintain strong relationships with media, advertising agencies, and key stakeholders.
9. Monitor and report on marketing performance, providing insights and recommendations for continuous improvement.
10. Lead, coach, and develop a high-performing marketing team.
Qualifications & Experience:
1. Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field (Master’s degree or MBA is an added advantage).
2. Minimum of 5years of progressive marketing experience, with at least 3 years in a managerial role.
3. Demonstrated success in developing and executing marketing strategies that drive measurable business results.
4. Strong understanding of brand management, market analysis, digital marketing, and product promotion.
5. Excellent communication, leadership, and stakeholder engagement skills.
6. Proficiency in marketing tools, CRM software, and digital analytics platforms.
Key Competencies:
1. Strategic thinking and commercial acumen
2. Creativity and innovation
3. Strong leadership and team management skills
4. Excellent presentation and negotiation abilities
5. Results-driven with strong analytical skills
How to Apply: Interested and qualified candidates should send their CV to career.vitafoam@vitafoam.com.ng using “Marketing Manager – Vitafoam” as the subject of the mail.
*Budget is flexible depending on the richness of experience