Marketing Manager
Job Title: Marketing Manager
Location: Lagos, Nigeria
Company: Vitafoam Nigeria Plc
Employment Type: Full-Time and Onsite
Job Summary:
We are seeking a dynamic and experienced Marketing Manager with a proven track record of developing and executing impactful marketing strategies to drive brand growth, market share, and revenue. The ideal candidate will lead a team of marketing professionals to deliver innovative campaigns, enhance customer engagement, and position Vitafoam as the brand of choice in the industry.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with the company’s strategic goals.
- Lead brand positioning initiatives to strengthen Vitafoam’s presence in both existing and emerging markets.
- Drive product visibility through integrated marketing campaigns, promotions, and events.
- Conduct market research and competitive analysis to identify new opportunities and customer trends.
- Manage and optimize the marketing budget to ensure high ROI on all campaigns.
- Collaborate with the sales team to design strategies that increase customer acquisition and retention.
- Oversee digital marketing initiatives, including social media, website optimization, and online campaigns.
- Build and maintain strong relationships with media, advertising agencies, and key stakeholders.
- Monitor and report on marketing performance, providing insights and recommendations for continuous improvement.
- Lead, coach, and develop a high-performing marketing team.
Qualifications & Experience:
- Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field (Master’s degree or MBA is an added advantage).
- Minimum of 5years of progressive marketing experience, with at least 3 years in a managerial role.
- Demonstrated success in developing and executing marketing strategies that drive measurable business results.
- Strong understanding of brand management, market analysis, digital marketing, and product promotion.
- Excellent communication, leadership, and stakeholder engagement skills.
- Proficiency in marketing tools, CRM software, and digital analytics platforms.
Key Competencies:
- Strategic thinking and commercial acumen
- Creativity and innovation
- Strong leadership and team management skills
- Excellent presentation and negotiation abilities
- Results-driven with strong analytical skills
How to Apply: Interested and qualified candidates should send their CV to career.vitafoam@vitafoam.com.ng using “Marketing Manager – Vitafoam” as the subject of the mail.
*Budget is flexible depending on the richness of experience
